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Thursday, May 9 • 11:15am - 12:00pm
Tangible Ecosystem Design: Architecting Digital Ecosystems for Disruptive Services

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The epoch of the platform economy has arrived. Companies face the question of how to build up disruptive digital services with disruptive business models and establish a digital ecosystem. This is a challenge requiring a strong interplay of business and technical experts. There is a clear lack of methodological and documentation support to master the complexity of many cross-company relationships like flows of exchanged assets, data flows, money flows, or legal contracts. Reasoning, designing, and documenting the user experience and the architecture of such digital ecosystems needs an end-to-end perspective on the resulting digital ecosystem and a strongly integrated approach of user experience design and architecture design.

In this talk, we introduce the “Tangible Ecosystem Design” method, which we developed after experiencing the pain described above in several projects. Its main aspects are tangible modeling elements based on toy figures and toy vehicles and a strong guidance through certain canvases to build on. The talk reports on the experiences from supporting numerous industrial customers with the method in designing their digital services and discusses how the architect’s role broadens in the platform economy.

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avatar for Matthias Naab

Matthias Naab

Fraunhofer Institute for Experimental Software Engineering
Matthias Naab is a software architect at the Fraunhofer Institute for Experimental Software Engineering in Kaiserslautern and heads the department for Architecture-Centric Engineering. He is responsible for the development of methods for software architecture and for the development... Read More →

Thursday May 9, 2019 11:15am - 12:00pm EDT
Grand Station 5 Sheraton Pittsburgh Hotel at Station Square